2023 Whirlpool Corporation
Color Model Finish Internship
My Role as an Intern
Stand Mixer Bowl Graphic Design
Icon Design Ideations
Color of the Year Research
PROJECT #1
Stand Mixer Bowl Graphics
Project guidelines
Follow Whirlpool Corporation design principles
Focus on colors that work in harmony with each other
Create manufacturable designs keeping in mind graphic design layout and production process
ASK ME ABOUT THIS PROJECT
I would be happy to discuss this project further. Currently, my work is under review by Whirlpool making my work confidential.
PROJECT #2
Water Filter Icon Re-Design
Project guidelines
Identify problems with the current design
Communicate problems and solutions effectively to design team during weekly meetings
Follow Companies Design Principals
Understanding Whirlpools Brand Principals
My first step was identifying what these words meant to me and finding designs in my life that I felt fit in these categories
Pure
A welcoming soft essence within a design
Friendly
A simplistic design that keeps the consumer in mind
Intuitive
A simplistic design that keeps the consumer in mind
What Do These Principals Look Like When Designing Icons?
Intuitive
A welcoming soft essence within a design
Simplistic
rounded edges
few harsh lines
Pure
Knowing the next step/ action without hesitation
Familiarity
Repetition/ Repetitive
Informative
Friendly
A simplistic design that keeps the user in mind
Simplistic
User Friendly
“fool proof”
Water Filter Icon Re-Design
After defining what these brand principles look like within design I was given the task to re-design a water filter Icon for a refrigerator. Based on consumer research they found consumers consistently had trouble finding where to replace the water filter and that the graphic did not communicate well.
Identifying the problem
Shape/ Angle is confusing
does not communicate the function clearly
Original Design
Round 1 Ideation
Refined Ideations
Final design
After each round of iterations, I met with the color model finish team that I was a part of to critique each design in the end we were left with this simplistic water filter design that communicates its function with the help of the text.
Project guidelines
Find current common trends
Participate in group meetings and discussions
Help forecast future trends and consumer research
I would be happy to discuss this project further. Whirlpool is using my work, making it confidential.