IOPP 48-Hour Repack Design Challenge
IOPP (institute of Packaging Professionals) presented a 48 hour repack design challenge to any college student globally. Evelyn Jacob and I accepted this challenge. We were given 48 hours to create a unique packaging solution for Coca-Cola. Our Design was then judged based on Aesthetics, Sustainability, Packaging Quality, and overall design
Meet the Team
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Sydney Youngstedt
Role:
Ideation Sketching
Video Editing
Model Making
Photography
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Evelyn Parr
Role:
Ideation Sketching
Graphic Design
Model Making
Photography
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Jacob Elam
Role:
Ideation Sketching
“Storyteller”/ Background Research
Model Making
Photography
Project Intent
Within 48 Hours, create packaging for two 7.5 oz Coca-Cola cans
Use minimal material
Avoid plastics and other non-recyclable materials
Follows Coca-Cola’s brand Aesthetic
Background Research
Current Packaging
Our first step was to see what current packaging is on the market and discuss what makes these designs work well and what we should work to avoid while designing
Ideation
Thumbnail Sketches
Next, we each did one page of thumbnail sketches using inspiration from current packaging while keeping our project constraints in mind
Finalizing Ideas
Before Choosing a final direction we took our favorite designs from our sketches and worked on creating models.
Brand Aesthetic
After selecting our final Direction we worked on adding more detailed features such as the QR code scanner and creating a graphic design that followed Coca-Cola’s brand aesthetic.
Design Direction
This was our main inspiration while working on our final model you can see some of the key call-outs such as our QR code integrated here and the general shape of the final packaging
This is the first model we worked on some key features we carried on throughout this process was the can grip cut out
Model 1
Model 2
For this second model we worked on adding more graphics but this still wasn’t up to our standard and wanted to switch up our design
Model 3
This was the final design we decided to stack the 2 cans this way we could use minimal packaging and take up minimal space for storage.
Final Design
AWARDS
Top 10 Overall Design Coca-Cola Sponsors Choice Finalist
YouTube Product Demonstration
Coca-Cola: Dare to Share
The Coca-Cola: Dare to Share creates a refreshing take on the Share a Coke line. While previous campaigns focus on the iconography and collectibility of names and songs, Dare to Share engages with consumers' desire for experience. Following the COVID-19 pandemic, research has found that the current generations place more value on experiences than on physical products. Coca-Cola: Dare to Share provides an easy activity through its form to capitalize on this. Consumers each grab a Coke from the package and pull it out with a satisfying pop. Whichever consumer receives the main portion of the packaging takes part in a safe, simple challenge printed on the inside of the label. This helps to create a fun memory for the consumer to tie directly back to their love of Coca-Cola.